TV Time

A product developed by an Austin company may be on the floor, but it was also on TV late last month.

GelPro, a floor mat sold by Let’s Gel Inc., was selected by ABC-TV’s “Extreme Makeover: Home Edition” to provide mats for a California home featured on a two-hour special in March. Let’s Gel, which started in 2002, approached the program about using the ergonomic mats. The product, which is used on the kitchen floor, was donated as part of a company initiative to support community causes and organizations, Director of Marketing Kent Koen said.

Let’s Gel, founded by former Dell Inc. executive Robb McMahan, began selling its mats in 2005. It now employs 15 workers. The Extreme Makeover house was built for the Almquists, a family that rescues abused exotic animals. Previously, the family lived in a double-wide trailer without heat nor air conditioning, company officials said.